Show Us Your Summer!

Hey gang!  We want to see your hot summer style ... with Alternative, of course!  Send us a photo of yourself with your trendy look for the summertime, or maybe a photo of you on summer vacation in your favorite Alternative shirt or tank top.

If we like your look, we'll feature you on our blog - and we'll even send you some free shirts to complement your summer style!


Send your photos to blog@alternativeapparel.com by Friday, July 10!

Alternative Apparel Show Us Your Summer Giveaway

July 02, 2009

Going Green with GOOP Gets

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Cute, eco-friendly features from the Goop Gets newsletter

When it comes to environmentalism, Gwyneth Paltrow really gets it.  Not only that, she sees our current ecological challenge as an opportunity for innovative design - as she points out in the intro to her most recent GOOP Gets newsletter:

“Going green” is no longer just the ideology of left-wing hippies. Nor is it a trend. We are living in exciting times. We are confronted with the challenge of sustaining our food, our water and our environment.... The more commercial it goes, the better off we all are, and not only from an ecological and environmental standpoint. Design-wise, inspiring options are becoming available. It’s a win-win.

She's right, and she proves it by sharing some of her favorite eco-smart items, including a Voltaic solar-powered backpack for charging electronics, a grid-free phone charger by Solio (solar-powered, as name implies), and the adorable (and dare I say semi-affordable?) Peapod electric car (which starts at a modest $12,500).  Her eco-recommendations also feature some great reads (like Al Gore's Worldchanging) and fabulous fashions - Stella McCartney's stunning Green Collection and (wait for it) Alternative's own 100% Organic Cotton tees (available for men, women, and babies/toddlers).  For more, be sure to check out the GOOP site...and to get the most up-to-date info, sign up for the newletter! 

Happy greening! <3

PS Like eco-friendly and socially responsible living? Check out Think Earth...and get involved!

July 01, 2009

Mose Giganticus - Think Earth Activists and Musician

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Do you remember when Beth did a write up on Matt Garfield and his vegetable oil tour bus talking about his tour from Philly to Alaska and back? Well this week we bring you a song from his latest release Commander on our music player.

You can check out his MySpace for his current tour dates and check the veggie oil bus sitting outside the venue.



Photo: Laura Webb



   
Check out the video below of Mose Giganticus performing at The Fest 7 in Gainesville, FL this past year.

June 30, 2009

Nigel Barker - America's Next Top Role Model

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Nigel taking pictures of seal's for last years A Sealed Fate, an awareness-raising collaboration with The Humane Society

We have a lot of seriously amazing, eco-minded talents in Think Earth I, but Nigel Barker stands out for the sheer quantity of charities he supports.  Take a look at this excerpt from his interview, where he talks about his work with one of them, the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF):

Q: In what ways have you participated at EGPAF's signature events, “Kids For Kids” and “A Time For Heroes?”

A: I have volunteered in booths decorating t-shirts, playing fancy dress-up, and doing photography. I also have taken photos using a giant Polaroid camera. A year ago I took photos of about 10 different children at the "Kids For Kids" event in NYC and found out weeks later that one of the children died the following day. I received a letter from the family saying how thankful they were that the last day their child had was one filled with laughter and smiles and that they had a photo of their child to remember that day forever. Read more...

June 25, 2009

Alternative Bids Farewell To Fashion Icons Farrah and Michael

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All of us at Alternative would like to extend our deepest condolences to the families and friends of two great style icons from the past who have left us today.

Farrah, your battle with cancer was long and hard.  We deeply regret that you had to suffer through so much.  We'll remember you every time there's a new installment of the Charlie's Angels franchise, and every time we catch someone with "The Farrah" hairdo on re-runs of That 70's Show.  Farrah Leni Fawcett, 1947-2009.

Michael, your death was sudden and unexpected.  We hope that your children grow up knowing that you were an extremely talented performer, and how deeply you impacted pop music for the whole world.  We'll think about you every time there's another YouTube video featuring a group of people doing the choreography from the Thriller music video, and every time we hear your songs out on the dancefloor.  Michael Joseph Jackson, 1958-2009.

Rest in peace. Go in love.

Community Activist Holstee Works for the Whole World

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T-shirt + Holster = Holstee

Turning fashion into function and philanthropy:
"At Holstee we work to make a difference everyday with the help of the Alternative Earth line at Alternative Apparel!

Holstee (as in a "holster" + "t shirt") began simply enough with a desire to add a functional pocket to a t-shirt. In the spring of 2008 the first (raw) prototype was constructed on a borrowed sewing machine by two young, eager lads with zero sewing experience. Nonetheless, for the Holstee pocket and the shirt, it was love at first stitch. After seeing the initial prototype, "Mamanjoon" - the worlds sweetest grandmother - offered some light improvements and helped to sew the first professional looking sample.

Aware of the amazing work of Muhammad Yunus and the potential impact of microlending, the Holstee team made the decision to include the developing world into its business model.  They realized, as individuals, what they could lend was limited to what was in their pocket but together as an organization uniting people around the world the potential impact became limitless.

Despite full time "9-5" jobs, the team determined to make a small round of Holstees. The positive energy of Holstee was contagious. With an overwhelming positive response, it was time to make moves. Both Dave and his brother Mike took a chance to live their dream, and quit their jobs (despite a struggling economy) to work full time on Holstee.

Today, Holstee continues to grow with the help of its many fans and contributors. We hope your Holstee t-shirt is a constant reminder to live your dream, and wear your passion."


To learn more, visit...

Holstee is one of our Think Earth Community Activists.  We'd love you to join our community, so get involved!

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